Price leak check

See what a below-MAP Amazon price costs your line, per unit and per year. It runs in your browser, and nothing is sent unless you apply.

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Verified Amazon Professional seller · Wisconsin LLC

Check your price leak

Your Amazon situation

Sold below MAPNot on AmazonWe sell it ourselves

Example numbers. Replace them with yours.

MAP price

Dealer cost

Lowest Amazon price

Units dealers sell a year

$84,000a year in dealer margin at risk when dealers match the Amazon price

Below-MAP gap: $210 a unit (16% of MAP)
Dealer margin: $400 at MAP, $190 at the Amazon price (53% lost)
Yearly: $210 x 400 units = $84,000

Computed only from the numbers above. Nothing is sent until you apply.

Apply with these numbers

How the math works

The gap is your MAP price minus the lowest Amazon price.
Your margin at MAP is MAP minus your dealer cost. The gap comes out of that margin.
The yearly figure is the gap times the units your dealers sell in a year.

The other two tabs cover a line that is not on Amazon yet and a brand that sells it themselves. The example numbers are made up; replace them with yours.

What a brand can enforce about price on Amazon is covered in the MAP policy guide, and the tools against sellers who ignore it are in the unauthorized sellers guide.

Read the deal on one page

How the options compare

How selling it yourself, using unauthorized resellers and using Crew Grade compare on six points
Topic	Selling it yourself	Unauthorized resellers	Crew Grade
Price held at MAP	Depends on your time	No	Yes, every listing
Listing quality	As good as your team's hours	Copied or thin	Built from your specs, approved by you
Inventory risk	Yours	None, and no control	Ours. We buy at wholesale
Amazon account and fees	Yours to run	Theirs	Ours
Who answers buyers	Your team	Unknown	We do
Your time each month	Hours every week	None	One report to read

Crew Grade

Price held at MAP: Yes, every listing
Listing quality: Built from your specs, approved by you
Inventory risk: Ours. We buy at wholesale
Amazon account and fees: Ours
Who answers buyers: We do
Your time each month: One report to read

Selling it yourself

Price held at MAP: Depends on your time
Listing quality: As good as your team's hours
Inventory risk: Yours
Amazon account and fees: Yours to run
Who answers buyers: Your team
Your time each month: Hours every week

Unauthorized resellers

Price held at MAP: No
Listing quality: Copied or thin
Inventory risk: None, and no control
Amazon account and fees: Theirs
Who answers buyers: Unknown
Your time each month: None

Questions about how this applies to your line?

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