How it works

Four steps from application to launch. You see the Amazon demand and fee math for your products before you sign anything.

Apply as a brand

Verified Amazon Professional seller · Wisconsin LLC

Crew Grade is one authorized seller for your line on Amazon. We buy the stock at wholesale, run the listings on our own verified Amazon Professional seller account and hold your advertised price. Here is what happens at each step, and who does what.

Apply

The application takes about 5 minutes over two short steps: your brand, your name and a work email, then your website, your product categories, where your line stands on Amazon today and any notes. There is no fee and no contract to apply.

A person reads every application and replies within 1 business day.

Fit check

Within about a week we pull Amazon demand and fee data for your products and share the math with you, product by product. Terms depend on each product's Amazon fee stack: the referral fee on every sale, plus fulfillment and storage, which grow with size and weight. The guide to Amazon fees on heavy equipment shows how those pieces add up.

Larger and heavier items need deeper wholesale pricing or a brand-funded ad budget. The fit check is where you see that, before anything is signed.

Authorize

If the numbers work, we talk through the authorization letter and MAP terms, and you sign on your timeline. We sell only brands that authorize us in writing, and we source the stock from you or your distributor at wholesale. The authorization letter guide shows what the letter should say, with a template.

From you we need a dealer price list, your MAP policy, product specs and images, and the signed authorization. The Amazon account and its fees are ours.

Launch and run

Launch is typically 3 to 6 weeks from signed authorization, depending on how fast stock reaches Amazon fulfillment. We build each listing from your specs and images and send it to you for approval, then keep the line in stock through the season.

Every month you get one report: units, revenue, price, Buy Box share and reviews for each product. If another seller lists under your MAP, we document the listing and send it to you the same week.

Who does what

Your side

  • Send a dealer price list, your MAP policy, and product specs and images.
  • Sign the authorization letter and MAP terms.
  • Approve each listing before it goes live.
  • Read one report a month.

Our side

  • Pull Amazon demand and fee data for your products and share the math.
  • Buy the stock at wholesale and carry the inventory risk.
  • Build the listings, ship stock to Amazon fulfillment and keep it in stock.
  • Run Sponsored Products, answer buyers, watch reviews and keep the account in good standing.
  • Hold your MAP and flag unauthorized sellers to you the week they appear.

What it costs you

Nothing to apply. We earn the gap between wholesale and the Amazon price after Amazon fees, which is why terms depend on each product's fee stack. Exclusivity is not required, and we discuss it with each brand. Unsold stock is ours, and we size first orders to Amazon demand data.

See what we runRead brand questions

For lawn equipment brands

Apply for the 2027 season.

No fee to apply. A person replies within 1 business day.

Few brands per season, so every line gets real attention.

Apply as a brand