Amazon terms for equipment brands

Amazon Standard Identification Number: a unique 10-character code Amazon assigns to every product listed in its store. Creating a new product detail page gets a new ASIN, and the ASIN shows in the product's web address after /dp/. Source: Amazon, Understanding ASINs

The page that shows what a product is. A listing pairs that page with an offer: the price and shipping terms one seller sets. When several sellers offer the same product, every offer is viewable from the same detail page. Source: Amazon, How to sell on Amazon

The offer a shopper often sees near the top of a product detail page, with the Add to cart and Buy Now buttons. It is sometimes called the Buy Box. Amazon points to a competitive total price, fast and free shipping, a clean order record and stock on hand. Buy Box share in our monthly report is how often our offer is the featured one. Source: Amazon, The Featured Offer (formerly Buy Box)

The fee Amazon charges on every item sold: a percentage of the total price or a minimum amount, whichever is greater. Lawn and Garden and Tools and Home Improvement are 15%. Business, Industrial, and Scientific Supplies and Automotive and Powersports are 12%. The minimum is $0.30. Source: Amazon, Sell on Amazon: Pricing

Amazon picks, packs and ships each order and handles customer service and returns. The per-unit fulfillment fee is based on the product's price, weight and dimensions, and FBA products are eligible for free two-day shipping through Prime. Source: Amazon, Fulfillment by Amazon

The seller ships each order itself instead of using FBA, for the whole catalog or alongside FBA. For freight-sized equipment, price both before you set a price on Amazon. Source: Amazon, How to sell on Amazon

An FBA charge on orders where Amazon gives the buyer free return shipping. On a heavy item it comes on top of the referral and fulfillment fees. Source: Amazon, Fulfillment by Amazon

A free Amazon program for trademark owners. A brand needs a logo with its brand name permanently affixed to its products or packaging, and a pending or registered trademark from a country with an Amazon store. The trademark owner enrolls, then can add an authorized agent as a user. Source: Amazon, Amazon Brand Registry

The two trademark types Brand Registry accepts: a text-based mark (word mark), or an image-based mark with words, letters or numbers (design mark). A pending application can qualify. In the US, applications are filed with the USPTO. Source: Amazon, Brand Registry requirements

The Brand Registry tool for reporting suspected IP infringement, store policy violations and regulatory compliance concerns in one place. A brand can use it from the Brand Registry portal even without a selling account. Being an unauthorized seller is not one of its report types. Source: Amazon, Amazon Brand Registry

A brand's own policy on how low its resellers may advertise a product. Amazon is not a party to it. The FTC says a manufacturer may deal only with retailers who agree to its resale price policy and may stop dealing with one that does not. Federal law judges such policies under a rule of reason, and some state laws differ. Source: Federal Trade Commission, Manufacturer-imposed requirements

A price the manufacturer suggests. The FTC notes that the key word is suggested: a dealer is free to set the retail price of the products it sells, and a manufacturer may choose not to deal with dealers who do not follow its suggested price. Source: Federal Trade Commission, Manufacturer-imposed requirements

A signed letter from the brand owner that names one seller as authorized to sell named products on a named marketplace, with dates and conditions such as following the MAP policy. It is not a supply contract. The authorization letter guide includes a template.

A seller the brand has authorized in writing, with stock bought from the brand or its distributor. In the model Crew Grade runs, the reseller buys at wholesale, lists on its own seller account, holds the brand's MAP and owns any unsold stock. How it works has the four steps.