Guides for equipment brands on Amazon

Plain answers for independent makers of professional lawn and landscape equipment who are deciding how their line shows up on Amazon.

Apply as a brand

  1. Start here

    Four ways an equipment brand can be on Amazon

    Sell it yourself, sell to Amazon, hire an agency or authorize one reseller: who each route fits.

  2. How to stop unauthorized sellers of your equipment on Amazon

    Brand Registry, Report a Violation, test buys, dealer terms and Transparency, in the order to use them.

  3. MAP policy on Amazon: what a brand can enforce

    What your own MAP policy and dealer terms can do on Amazon, and what Amazon will not do for you.

  4. The Amazon authorization letter: what it contains, with a template

    What a letter of authorization should say, with a plain-text template you can copy.

  5. Amazon fees on heavy equipment: what a sale really costs

    Referral fees, fulfillment, storage and returns on large, heavy items, with a worked example.

For lawn equipment brands

Apply for the 2027 season.

No fee to apply. A person replies within 1 business day.

Few brands per season, so every line gets real attention.

Apply as a brand